Do You Need Business Skills To Run A Courier Delivery Franchise?
Having business skills does help with being able to run a courier franchise effectively. Understanding and taking advantage of basic business concepts such as revenue, profits, and net profits are essential in running a courier franchise. However, you don’t need a business degree to start a successful courier delivery franchise.
A lot of business knowledge will come with experience. However, the more you are prepared, the faster you can get to build your franchise effectively.
What Types Of Businesses Make Good Customers For A Courier Franchise?
The best customers for courier franchisees are small to medium-sized businesses that ship plenty of small, low-value items. Due to the regular nature of their shipments, you can ensure a minimum amount you will make with their shipments alone each month.
If the item goes missing, a business shipping low-value items often doesn’t benefit from calling customer support and locating the item. For them, it is more efficient to ship a second item immediately.
Every business has different priorities when sourcing logistics solutions. While some are looking for the most cost-effective shipment, others prioritise a fast delivery or customer service.
The World Options portal has a variety of features so that at least one of them would benefit each business. For your sales efforts to be successful, it is crucial to find out early in the selling process what the business’ priorities are and target these exact needs in your sales pitch.
What Are Businesses Looking For When Sourcing Logistics Solutions?
Every business is different. Therefore, there is no one fits all answer. The most common requirements are saving time, money, and effort as well as receiving a top-class service.
Small eCommerce businesses often look for shipping solutions that allow them to process plenty of orders in bulk while simultaneously saving money on shipping. Being able to automatically pull in all orders from their eCommerce stores and process them in bulk saves plenty of time.
Other businesses might try to take their business internationally, but they might not have enough shipments to get reasonable rates from couriers. Additionally, filling out a customs declaration can be difficult.
A system that helps them always generate the perfect customs declaration can boost their business and reduce the number of errors in the shipping process.
Another requirement businesses might have is flexibility. Take a garage, for example. The parts they are sending will have all different sizes and forms. They need a system that suits their needs and offers the best rates for both envelopes and pallets.
With all these features and more, the World Options portal offers customers a solution for all their needs.
The Importance Of Good Courier Rates For Businesses
Having competitive rates is one of the main drivers for getting new customers as a courier franchise. Especially small businesses often aren't in the position yet to get bulk rates from couriers, even though they are the ones that would benefit the most.
Thanks to bulk buying, World Options can provide these small businesses with the reduced rates they wouldn't get otherwise. The more money small businesses save on shipping, the more they can invest in growing their businesses.
Selling Techniques
When Selling Courier Shipping Opportunities To Businesses
When selling courier shipping opportunities to SMEs, listening to your customer and providing the solutions they are looking for is essential.
Avoiding Marketing Speak And Being Genuine
While you should speak about the portal passionately, it is important not to drift into a blatant sales pitch. Having phrases sound like a TV advertisement will make the potential customer switch off.
Instead, have a conversation with your customer. Ask questions and provide more information about your services in the answer. You aren't only selling the product. You are also selling your service and your support. The more your customers feel understood, the better.
When selling shipping opportunities, ensure you pitch them to the right person. A warehouse operator might know best what they need, but the managing director has the last word and will be the one deciding.
The best is to include both parties at one stage of the sale. This way, you get information from the person who will use the portal regarding the company's requirements and the sign-off from the decision-maker in one.
How To Retain Business Shipping Customers
The better the service, the more loyal your customers will be. By checking in on your customer regularly, answering their calls and emails promptly, and handling any errors that might occur professionally, you won't only have a recurring business but also brand ambassadors on your side.
Cross-Selling And Referrals
Like our franchise network, small businesses are connected. When you find a loyal customer, chances are, they know another business that can use World Options' support. You could ask your customers directly or look at their LinkedIn profile to see what other connections this business has that might be worth pursuing next.
Summary
Every business has different shipping needs.
Finding your niche and going after a specific category of business often helps to concentrate your sales and support efforts on specific portal features and shipping services, rather than the entirety of the logistics industry.
While a Bookshop and a Mechanic have different priorities in their shipment, the two bookshops have probably similar needs.
Regardless of what customer base you want to target, the World Options portal has a feature that benefits them.
Case Studies
Ready to Get Started?
It could not be easier to start your journey with World Options