Telemarketing
What Is Telemarketing?
Telemarketing refers to advertising goods or services directly to the customer via telephone, internet, or fax. It is also referred to as telesales or inside sales.
Types Of Telemarketing In The Courier Franchise Sector
In the franchise sector, three telemarketing types are being used.
Inbound telemarketing – the customer initiates the contact. They are already aware of the services, and the telemarketer's job is to provide more information.
Outbound telemarketing – the marketer makes direct contact
The customer is not aware of the service beforehand, so the telemarketer must be appropriately trained and provide knowledge as well as actively listen to the customer's needs and react directly to them.
B2B telemarketing – businesses contact one another to sell a product or service and grow their network.
Telemarketing Methods For Courier Franchises
There are some key methods you can use to make your telemarketing as successful as possible.
1.Tone Of Voice
Over 80% of the impact comes from your tone on a telemarketing call. A monotone voice, lacking energy, as well as overly enthusiastic and friendly can be huge factors when it comes to unsuccessful calls. The key to telemarketing calls is sounding clear, compelling, and friendly but professional.
2. Prior Research
Your business is solving a customer's problem. By doing proper research in advance, you can mention the specific ways your business solves these problems straight away. Give the customer the feeling that you provide the service they've been looking for without even knowing. Doing your research allows you to ensure the information you give to your customers is important to them, and you provide them with more critical information.
3. Writing and Keeping Scripts
Writing a script gives you the safety of having all points covered in your call that you think is vital for your customer. By saving and keeping it, you can take inspiration for the next call, change things up that didn't work well, and improve your calls with each customer you're calling.
4. Dealing With Objections
Active listening is one of the most critical parts of telemarketing. When the customer has any objections, don't just brush over them and follow your script, but validate their concerns, ask follow-up questions and leverage social proof.
What Equipment Is Needed For Telemarketing?
Telemarketing is one of the cheapest ways of advertising your product or services directly to customers. All you need is a desk and a chair, paper and pen, a telephone and a computer as well as an internet connection.
Discipline And Persistence Are Required For Telemarketing In The Courier Franchise Industry
44% of salespeople give up after one follow-up, but 80% of sales require around 5. With discipline and persistence, you can quickly turn that initial low into a profitable sales channel. Make at least 100 calls daily, focus your message, and learn to engage and define your target. Once you've mastered these four rules, your telemarketing efforts will bring the rewards.
Summary
Regardless of what type of telemarketing you're looking into, with the proper preparation, a friendly and engaging tone of voice, and enough practice, your telemarketing can quickly become your number one low-cost sales channel.
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