Skills To Run A Courier Delivery Franchise Successfully
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Want to achieve success in an endeavour or a project? You’ll need to rely on the skills you possess to help you get across the line. And becoming a successful courier delivery franchise owner requires certain abilities.
What Skills Are Needed To Run A Courier Delivery Franchise?
Having the correct set of skills is vital for the long-term success of a courier delivery franchise. Whilst basic skills are a great foundation to start with across sales, IT and business acumen, in order to scale your franchise you must build upon these skills to achieve continued success:
Customer Service
Sales
Business Management
Timekeeping
IT Skills
Discipline
Sales Skills
The primary role of a courier delivery franchise is to sell services from major carriers such as UPS, DHL, TNT and Evri to businesses. This in turn requires the confidence to talk on the phone or in person with many different types of people and to convince those individuals to order services. Skills in sales can be achieved through experience or by possessing a natural inclination towards selling.
Customer Service Skills
Established courier delivery franchisees that have hundreds of clients, will see issues with deliveries pop up from time to time. These can range from issues with bookings, parcels going missing or being damaged or other issues. A courier delivery franchise owner will require the skills to field these types of queries from their customers and try to solve these issues through patience and hard work.
Ensuring a good customer service experience will go a long way toward providing trust for a customer and will lead to the likelihood of that customer continuing to use the services of the said franchisee.
Timekeeping Skills
Punctuality and timekeeping skills are essential requirements for any business owner — and especially so for courier delivery franchise owners. Many franchise owners will find their days filled with tracking the status of their customers’ deliveries, trying to hit daily sales calls and managing other ad-hoc work.
If these tasks are not managed in an efficient manner, a courier delivery franchise owner may find their daily schedule to be highly chaotic.
Efficient timekeeping is required to sustain the long-term survival of the business. For instance, to capture new business, a franchise owner will need to plan daily sales calls and meetings.
Being constantly late for scheduled calls with prospects is not only unprofessional but if done over time will lead to the franchise suffering from financial difficulties, due in part to the business’s inability to sign-up new customers.
Business Management
Running any business is not an easy task to perform and running a courier delivery franchise is no different in that regard, especially if the franchise owner has no partner and is the only principal in the business.
Courier delivery franchise owners must be aware of the financial health of their business, which includes turnover, profit, costs, and other expenses. Planning and forecasting future revenue, costs, and profit. Being aware of current and potential bottlenecks to the business, which may cause harm to the courier delivery franchise’s bottom line.
Good business management can be achieved by identifying growth opportunities, staff management and checking if business goals are being met.
Discipline
All new businesses take time to grow. World Options Courier delivery franchisees may need to wait up to six months before they start seeing income. And in that interim period of no revenue, discipline is needed from courier franchise owners — in terms of making daily sales calls to prospects.
Many of these prospects will be ‘cold’ meaning that they have no prior knowledge of the business or are unaware of what services will be sold to them, this means that they may cease the call abruptly or following a pitch state that they have no interest in using the services of a courier delivery franchise.
If a franchise owner has a set figure of conversions they would like to achieve, for instance, 10% to 15% — a courier delivery franchise will need to make a number of sales calls that are consistent through the working week. This figure can range from thirty to fifty calls a day. And being on calls throughout each working day and dealing with uninterested and rude prospects, frustrations and other issues requires endurance and persistence.
IT Skills
Managing customer queries, making sales calls, and managing a courier delivery franchise can all be done via spreadsheets, VoIP software and online tools. Possessing IT skills is vital for the maintenance of the business. One does not need to have the advanced abilities such as being able to write software code but simply be able to open, save and edit data saved on these programs.
How Can A New Courier Franchisee Improve Their Skills?
Seeing improvement in the ability to work some kinds of skills can be achieved by following certain processes. For instance, if a franchise owner desires to improve their sales skills, they could work with an experienced mentor who may be able to provide tips and assistance by recording sales calls and analysing moments where prospects become uninterested and getting professional help via courses and qualifications, etc.
What Can A Courier Franchise Do If They Struggle To Improve Their Skills
Most people are usually skilled in a set number of things, and they may find that there are certain jobs that no matter the effort, they cannot achieve the standard required. And if this happens to be the case seeking help from outside sources in terms of finding a business partner, outsourcing sales calls or hiring staff is recommended.
Any business owner may find themselves only being able to do so much, seeking assistance from outside sources could be an intelligent decision if the business owner wishes to see their company prosper.
Further Reading
Listed below are four guides around important aspects of franchisee skills:
Training
Information on the training you will receive throughout your franchise journey.
Knowledge
The importance of industry knowledge for courier franchise owners.
Professional Development
How investing in professional development can help the owner of a courier franchise improve themselves and in-turn their business.
Productivity
How to be and stay productive when running a courier franchise.
Case Studies
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